The Uplift 3 is the first full-length album released by the duo Mad Osc (producer Mad Hugs & emcee Doc Oscify). This latest release comes after two successful EP's, The Uplift 1 & 2. The first two releases were lofi hip-hop heaven, The Uplift 3 is more expansive, with longer songs, more detailed production and deeper immersion into the music's concepts.

The Uplift 3 sound is a blend of Mad Hugs' diverse and unique production styles, syncopated beats with 808's layered with airy floating melodies, ambient sounds, and classic hip-hop and dance music flips. Oscify then sprinkled his own production flavors to help compliment the densely complex, emotional, and abstract universe his lyrics inhabit.

The rhymes are sharp and reflective, not so much focused on punchlines and wordplay although they occur, more based on moods and visual imagery within the different worlds. With catchy choruses, a lot of singing, upbeat alternative and underground conscious rap vibes, and just a splash of nerdcore, The Uplift 3 is a lot of fun, but not too silly for the most part. The guest appearance by Limbo from HBK (Heart Break Kids) near the end of the album is the perfect feature verse; hungry, street wise, clever, and uncompromising just like Mad Osc.

A one of a kind project, Uplift 3 is a certified abstract hip-hop electro pop masterpiece. Enjoy:

- AYS

~ A note from the artists ~

Mad Hugs:

Peace! I first met Doc Osc as Jibah on SoundClick back in 2006 or so.
I noticed his music was Grade A when compared to the majority of sc artist and contacted him about this.
He responded in kind and enjoyed my music as well. We talked about working together but never really got around to it until years later around 2016.
I would like to thank Doc Osc and Are You Serious ? for the opportunity to work with me. About the instrumentals- I use Korg synthesizers, an Electribe, a 404 SX sampler, an Akai XR-20 beat production center, and a Tascam multi tracker recorder. The rest was up to Doc and I personally think he did an awesome job! I would also like to thank Jpalm for the awesome cover art for our albums.
And thanks to all who listen, and spread the word.
Peace! – Mad Hugs

Oscify:

Greetings!

Working with MH has been awesome. He's an artist who can literally do any style and his workflow is so fast and fluid it's unbelievable. He produced the beats for this album (as well our first two EP's and many of his other records) in approximately 1 day. 14 fully conceived beats... I know, I couldn't believe it either.

So after that, I took about 9 months writing, producing and recording the songs and arranging the collabo with Limbo, and now we have the art piece you see today. Still a little rough around the edges (we don't want it too clean), Uplift 3 is an ode to positivity, family, divinity, health, wealth, love and beautiful weather. We worked hard on this one, thanks for listening!

Blessings,
- Oscify

For more like this, visit www.areyouserious.net
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